WCS Europe is a subsidiary of the Wesley Clover investment fund(https://www.wesleyclover.com/), which supports more than 200 technology innovation companies, as well as the French incubator Alacrité(https://alacrite.fr/). Its mission is to facilitate the digital transformation of businesses by leveraging the investment fund's portfolio.

‍Themigration from traditional telephony to SaaS-based cloud solutions is gathering pace, giving WCS Europe the opportunity to position itself in this market on a European scale thanks to a strong partnership with CounterPath, a leading provider of business softphone solutions.

Containment is forcing companies to implement cloud collaborative solutions to continue doing business. During this period WCS Europe recorded a sharp increase in sales of CounterPath license subscriptions.

Market developments
‍Collaborativesolutions continue to make inroads, with companies looking to use their communication tools to connect employees and customers, and unify all their processes, from sales prospecting to after-sales support, in a "Customer 360" logic.

‍At the same time, WCS Europe decided to offer its customers a solution integrated with their communication tools, enabling them to optimize their prospecting, sales, deployment and customer support processes, capable of centralizing data and providing usable KPIs whatever the marketing models used (direct or indirect sales of hardware and licenses, pro-services, MRR, ARR...). This approach led to a partnership with Salesforce.